.1. Xiaomi: An Internet-Driven Miracle -- Nongfu Spring: Down to the Soul of a Brand -- Haier: A Brand That Started …

,, Spain -- Brand equity of store brands and its effect on customer value : Spanish consumer goods retail sector / Natalia … Yagüe, Autonomous University of Madrid, Spain -- Choice of national brand versus private label "me-too" new products in a …

off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic … implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between … wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for …

National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and …

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing … that retailers, store brand managers and national brand managers are now facing. This year, the three-day event covered a …, brand equity and collaborative relationships. Lastly, a wide variety of theoretical and methodological approaches were also …

National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label …

This book presents the latest research and recent studies in the field of national brand and private label marketing …. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning …

This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing … researchers around the world on marketing issues affecting retailers, store brand managers and national brand managers. The three … brand extension and price differentials, pursuing a wide variety of theoretical and methodological approaches to do so. …