Lee, Chi-Hsun; Wu, Jyh Jeng - In: Industrial Management & Data Systems 117 (2017) 10, pp. 2452-2467
. Findings The results of this study show that perceived control of flow and concentration will positively affect consumer … utilitarian value, while concentration and cognitive enjoyment will positively affect hedonic value. Further, the effect of … perceived control, concentration, and cognitive enjoyment. Doing so will create both utilitarian and hedonic values, making …