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~language:"eng"
~language:"ita"
~person:"Romaniuk, Jenni"
~subject:"Deutschland"
~subject:"Fernsehprogramm"
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Deutschland
Fernsehprogramm
Television
5
Advertising effects
3
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3
Television advertising
3
Television programme
3
Werbewirkung
3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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program promos
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Romaniuk, Jenni
Friehe, Tim
5
Müller, Helge
5
Neumeier, Florian
5
Stennek, Johan
5
Hornuf, Lars
4
Rieger, Marc Oliver
4
Chadi, Adrian
3
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3
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3
Pérez, Levi
3
Tainsky, Scott
3
Beal, Virginia
2
Comstock, George
2
Etayo, Cristina
2
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2
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2
Kind, Hans Jarle
2
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2
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2
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2
Torgler, Benno
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Waterman, David
2
Xu, Jie
2
Abu-Lughod, Lila
1
Abō, Tetsuo
1
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1
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1
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European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
3
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1
The relative influence of advertising and word-of-mouth on viewing new season
television
programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Retaining the primetime
television
audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
3
Television
advertising
television
: measuring the ability of
television
promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
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