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Shopping under the influence : nonverbal appearance-based communicator cues affect consumer judgments

Bashir, Nadia Y.; Rule, Nicholas O. - In: Psychology & marketing 31 (2014) 7, pp. 539-548

Persistent link: https://www.econbiz.de/10010382583

New approaches in cross-cultural management research : the importance of context and meaning in the perception of management styles

Dupuis, Jean-Pierre - In: International journal of cross cultural management : CCM 14 (2014) 1, pp. 67-84

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Canada Taiwan differences product-country perceptions

Ahmed, Sadrudin A.; Astous, Alain d' - In: International journal of commerce and management 25 (2015) 1, pp. 38-51

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Health Risk Perceptions and Consumer Psychology

Menon, Geeta - 2008

This chapter outlines recent developments in the consumer psychology literature examining people's health-related risk perceptions. We first define risk, and discuss the importance of studying risk perceptions in the health domain. We integrate extant models proposed in social and health...

Persistent link: https://www.econbiz.de/10012726837