This papers' objective is to investigate consumer satisfaction with dry-cured ham in five European countries. A logistic regression model has been fitted using data collected through a cross sectional web-based survey carried out in Belgium, Germany, Denmark, Poland and Greece during January...

This study uses pork consumption frequency and variety to identify and profile European pork consumer segments. Data (n=1931) were collected in January 2008 in Belgium, Denmark, Germany and Poland. "Nonpork eaters" are profiled as predominantly younger (b35 years) females, with a high likelihood...

This papers' objective is to investigate overall consumer satisfaction with dry-cured ham in five European countries. To achieve this objective a binomial logit model has been applied using data collected through a cross-sectional web based survey carried out in Belgium, Germany, Denmark, Poland...

This paper investigates consumers’ satisfaction level with pork meat and derived products in 26 five European countries. Data were collected through a cross-sectional web-based survey in Belgium, Denmark, Germany, Greece, and Poland during January 2008 with a total sample of 2437 consumers....

This paper’s objective is to investigate the associations between obesity and Food-Related Lifestyles (FRL) in five European countries. A cross-sectional web-based survey was carried out in Belgium, Denmark, Germany, Greece and Poland, January 2008, with quota samples on gender (male, female),...

What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United...