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Basic marketing: a managerial approach
McCarthy, Edmund Jerome; MacCarthy, Edmund Jerome - 1975 - 5. ed.
Persistent link: https://www.econbiz.de/10000557625
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Marketing. Basic concepts and decisions
Pride, William M.; Ferrell, O. C. - 1977
Persistent link: https://www.econbiz.de/10000558157
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Handbook of modern marketing
Buell, Victor P. (ed.) - 1970
Persistent link: https://www.econbiz.de/10000051483
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Basic marketing : a managerial approach
McCarthy, E. Jerome - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10002413673
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Cases in marketing
Lockley, Lawrence C.; Dirksen, Charles J. - 1960 - 2. ed
Persistent link: https://www.econbiz.de/10002398522
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Sales and sales management
Allen, P. - 1979 - 2. ed.
Persistent link: https://www.econbiz.de/10001841477
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Marketing management
Bobrow, Edwin E. (ed.) - 1985
Persistent link: https://www.econbiz.de/10001386242
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Industrial marketing strategy
Webster, Frederick E. - 1979
Persistent link: https://www.econbiz.de/10013490343
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Organizational design for marketing futures
Hayhurst, Roy - 1972
Persistent link: https://www.econbiz.de/10013467404
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Management perspectives in marketing
Boone, Louis E.; Boone, Louis Eugene - 1972
Persistent link: https://www.econbiz.de/10000555933