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Persistent link: https://www.econbiz.de/10011731239
Entry in a homogeneous Cournot oligopoly can be excessive if there is business stealing. Since this excessive entry … prediction has been established, a variety of circumstances have been identified which allow for insufficient entry, despite the … circumstances, which are invoked to establish the possibility of insufficient entry into four categories. Importantly, they all …
Persistent link: https://www.econbiz.de/10014515693
socialincidence of competition and on the output and welfare effects of third-degree pricediscrimination in monopoly and oligopoly …
Persistent link: https://www.econbiz.de/10012848714
, prices are zero - "free." On the other side of the market, Facebook's and Google's revenues are derived from advertising … advertised, - Increasing prices to consumers beyond the cost of advertising via the market power of the remaining firms in the …
Persistent link: https://www.econbiz.de/10012151937
setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or … complement. Surprisingly, there exist cases in which platforms benefit from market entry. Moreover, we show that from a welfare …
Persistent link: https://www.econbiz.de/10010439376
setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or … complement. Surprisingly, there exist cases in which platforms benefit from market entry. Moreover, we show that from a welfare …
Persistent link: https://www.econbiz.de/10010365882
We consider a software vendor first selling a monopoly platform and then an application running on this platform. He may face competition by an entrant in the applications market. The platform monopolist can benefit from competition for three reasons. First, his profits from the platform...
Persistent link: https://www.econbiz.de/10011345756
viewer fees. We show that the equilibrium advertising level is inefficiently high. We also demonstrate that entry of a … competition "either or both." A central result is that platform ownership does not affect advertising levels, despite nontrivial … platform leads to an increase in the advertising level if viewers' preferences for the platforms are negatively correlated …
Persistent link: https://www.econbiz.de/10010339953
economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads. However, making use of … recent advances in the theory of Industrial Organization and two-sided markets we show that taxing ads may be …
Persistent link: https://www.econbiz.de/10003820002
, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …
Persistent link: https://www.econbiz.de/10012664715