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11
Biased consumers' hypotheses on
price
-quality-relationships : influences of numerical anchors
Molz, Günter
;
Gielnik, Michael
;
Stephan, Ekkehard
- In:
Consumer behavior
,
(pp. 197-211)
.
2009
Persistent link: https://www.econbiz.de/10003838141
Saved in:
12
Reassessing the US quality adjustment to computer prices : the role of durability and changing software
Feenstra, Robert C.
;
Knittel, Christopher R.
- In:
Price index concepts and measurement : [revised …
,
(pp. 129-160)
.
2009
Persistent link: https://www.econbiz.de/10003943226
Saved in:
13
Identifying segment-specific relationships between
price
behaviour and quality expectations
Stamer, Hans H.
- In:
Pricing-Forschung in Deutschland
,
(pp. 51-78)
.
2005
Persistent link: https://www.econbiz.de/10003272487
Saved in:
14
Prices, product qualities and asymmetric information : the competitive case
Cooper, Russell W.
;
Ross, Thomas W.
-
2007
Persistent link: https://www.econbiz.de/10003571383
Saved in:
15
Price
-quality relationships for products with and without private labels
Boyle, Peter J.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-73)
.
2022
Persistent link: https://www.econbiz.de/10013281244
Saved in:
16
Global brand attitude, perceived value, consumer affinity, and purchase intentions : a multidimensional view of consumer behavior and global brands
Naseem, Nayyer
;
Verma, Swati
;
Yaprak, Attila
- In:
International marketing in the fast changing world
,
(pp. 255-288)
.
2015
Persistent link: https://www.econbiz.de/10011416219
Saved in:
17
When brands resonate
Fournier, Susan
;
Solomon, Michael R.
;
Englis, Basil G.
- In:
Handbook on brand and experience management
,
(pp. 35-57)
.
2008
Persistent link: https://www.econbiz.de/10003788968
Saved in:
18
Brand identity : the guiding star for successful brands
Esch, Franz-Rudolf
- In:
Handbook on brand and experience management
,
(pp. 58-73)
.
2008
Persistent link: https://www.econbiz.de/10003788971
Saved in:
19
A general brand allliance model
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
- In:
Psychology of branding
,
(pp. 75-96)
.
2013
Persistent link: https://www.econbiz.de/10009775619
Saved in:
20
How far can we push sceptical reflexivity? : an analysis of marketing ethics and the certification of poverty
Neyland, Daniel
;
Simakova, Elena
- In:
Expanding disciplinary space : on the potential of …
,
(pp. 139-155)
.
2013
Persistent link: https://www.econbiz.de/10010199657
Saved in:
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