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Marketing faculty of Bucharest Economic Studies University: historic landmarks, present and future developments

Vegheş, Călin Petrică; Dumitru, Ionel; Popescu, … - In: Amfiteatru Economic Journal 15 (2013) 34, pp. 544-558

This paper aims to present the main events that left their mark on the history and evolution of the Marketing Faculty … only school dedicated exclusively to the study of marketing in Romania, as well as one of the few exclusively marketing … schools in Europe, the history of the Marketing Department and, subsequently, of the Marketing Faculty overlaps in the last …

Persistent link: https://www.econbiz.de/10011724825

Cea mai bună dintre lumile posibile : marketingul politic în România, 1990 - 2005

Teodorescu, Bogdan; Guţu, Dorina; Enache, Radu - 2005

Persistent link: https://www.econbiz.de/10003471609

Marketing faculty of Bucharest economic studies university : historic landmarks, present and future developments

Vegheş, Cãlin Petrică; Dumitru, Ionel; Popescu, … - In: Amfiteatru economic : an economic and business research … 15 (2013) 34, pp. 544-558

Persistent link: https://www.econbiz.de/10010343667

Etape in evolutia conceptului de marketing

Dumitru, Ionel - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 13-18

Trecerea de la stadiul in care marketingul era considerat un simplu instrument de crestere a vanzarilor bunurilor de larg consum, prin utilizarea unor tehnici agresive de cucerire a pietelor existente, avand o puternica orientare spre productie si spre distributie, pana la actualul stadiu de...

Persistent link: https://www.econbiz.de/10005075735