Social media has gained an increasingly important role in consumer life. Building a permanent social network presence and interacting through online communication have become a very popular and inevitable sphere of modern society. Social networks represent a great platform for gradual emergence...

Исторически складывались разные подходы к изучению потребительского поведения. Основоположники – М. Вебер, Т. Веблен, П. Бурдье. На потребительское поведение...