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Product resource-capability complementarity, integration mechanisms, and first product advantage
Ahmadi, Hormoz; O'Cass, Aron; Miles, Morgan P. - In: Journal of business research : JBR 67 (2014) 5, pp. 704-709
Persistent link: https://www.econbiz.de/10010363386
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Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra; O'Cass, Aron; Sok, Keo Mony - In: Australasian marketing journal 21 (2013) 3, pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
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The performance advantages for SMEs of product innovation and marketing resource-capability complementarity in emerging economies
Sok, Phyra; O'Cass, Aron; Miles, Morgan P. - In: Journal of small business management : JSBM ; a joint … 54 (2016) 3, pp. 805-826
Persistent link: https://www.econbiz.de/10011516342
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The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz; O'Cass, Aron - In: Journal of strategic marketing 24 (2016) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
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Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu; O'Cass, Aron; Ahmadi, Hormoz; Siahtiri, Vida - In: Industrial marketing management : the international … 83 (2019), pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
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Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz; O'Cass, Aron - In: Industrial marketing management : the international … 68 (2018), pp. 95-105
Persistent link: https://www.econbiz.de/10011822133