Amado, Alexandra; Cortez, Paulo; Rita, Paulo; Moro, Sérgio - In: European Research on Management and Business Economics … 24 (2018) 1, pp. 1-7
Given the research interest on Big Data in Marketing, we present a research literature analysis based on a text mining … relevant terms and topics related with five dimensions: Big Data, Marketing, Geographic location of authors’ affiliation … aligning cutting edge techniques toward Marketing benefits. Also, few inter-continental co-authored publications were found …
