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~language:"eng"
~person:"Alfirevic, Niksa"
~person:"Bayraktar, Osman"
~person:"Schöpp, Carsten"
~type_genre:"Case study"
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Customer-centric marketing strategies : tools for building organizational performance
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Toward a customer-centric strategy
implementation
model : the case of a European mid-sized glass-packaging producer
Alfirevic, Niksa
;
Drasković, Nikola
;
Pavičić, Jurica
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 476-497)
.
2013
Persistent link: https://www.econbiz.de/10009669507
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