Alsharief, Raja Yahya - In: International Journal of Online Marketing (IJOM) 8 (2018) 1, pp. 37-54
interact with their customers, and how to use of social media by companies to drive innovation. However, not mush had been done … to examine how B2C high-tech start-ups utilise innovation through social media to improve business performance. As such … London to drive innovation and hence improve their performance and business outcomes. Due to the complexity of innovation as …