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~language:"eng"
~person:"Angerer, Thomas"
~person:"Bhattacharjee, Amit"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~type_genre:"Non-commercial literature"
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Beziehungsmarketing
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Angerer, Thomas
Bhattacharjee, Amit
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Working papers / Wharton School, University of Pennsylvania / Marketing
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Escaping the crosshairs : reactance to identity
marketing
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
-
2010
Persistent link: https://www.econbiz.de/10009377076
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