Kahle, Lynn R. (ed.); Lowrey, Tina M. (ed.); Huber, Joel (ed.) - American Psychological Association - 2022
psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions …"The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and … reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of …