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From economies of scale towards economies of customer integration : value creation in mass customization based electronic commerce
Piller, Frank T.; Möslein, Kathrin - 2002
Persistent link: https://www.econbiz.de/10001704605
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From economies of scale towards economies of customer integration : value creation in mass customization based electronic commerce
Piller, Frank Thomas; Möslein, Kathrin - 2002
Persistent link: https://www.econbiz.de/10004769257