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~language:"eng"
~person:"Bashabsheh, Amin Ayed Nahar"
~person:"Kruckeberg, Dean"
~subject:"Öffentlichkeitsarbeit"
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Bashabsheh, Amin Ayed Nahar
Kruckeberg, Dean
Eisend, Martin
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Measuring the effectiveness of promotional mix and its effect on the market share in the Jordanian communication companies
Bashabsheh, Amin Ayed Nahar
- In:
International economics & finance journal : (IEFJ)
14
(
2019
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10012428931
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2
This is PR : the realities of public relations
Newsom, Doug
;
Turk, Judy VanSlyke
;
Kruckeberg, Dean
-
2010
-
10. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004937320
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3
Strategic communications in Russia : public relations and advertising
Tsetsura, Katerina
(
ed.
);
Kruckeberg, Dean
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10013182569
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