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~language:"eng"
~person:"Bellman, Steven"
~person:"Kruse, Jörn"
~subject:"Mediensektor"
~subject:"Werbung"
~subject:"World"
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Bellman, Steven
Kruse, Jörn
Corneo, Giacomo
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Diskussionsbeiträge aus dem Institut für Volkswirtschaftslehre, Universität Hohenheim
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Multimedia - potentials and challenges from an economic perspective : papers presented at the WIK Workshop Königswinter, 3-4 December 1996
1
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ECONIS (ZBW)
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1
Regulation and concentration policy in the media markets
Kruse, Jörn
- In:
Multimedia - potentials and challenges from an economic …
,
(pp. 43-63)
.
1997
Persistent link: https://www.econbiz.de/10001321949
Saved in:
2
Contextual priming effects of
television
programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
3
Regulation and concentration policy in the media markets
Kruse, Jörn
-
1997
Persistent link: https://www.econbiz.de/10013453072
Saved in:
4
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
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