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Deconstructing symbolic ideology in contemporary communication strategy in advertising : the case of Nirma and Wheel
Rath, Pragyan; Bharadwaj, Apoorva - In: IIMB management review 26 (2014) 1, pp. 17-27
Persistent link: https://www.econbiz.de/10010383432
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Strategic communications in Russia : public relations and advertising
Tsetsura, Katerina (ed.); Kruckeberg, Dean (ed.) - 2021
Persistent link: https://www.econbiz.de/10013182569
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This is PR : the realities of public relations
Newsom, Doug; Turk, Judy VanSlyke; Kruckeberg, Dean - 2010 - 10. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004937320