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ECONIS (ZBW)
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Business model
innovation
: how incumbent organizations adopt dual business models
Reinhold, Stephan
-
2014
Fallstudienbasierte Analysen kommen zum Schluss, dass etablierte Unternehmen im Durchschnitt scheitern, wenn sie versuchen gleichzeitig zwei Geschäftsmodelle, ein bestehendes und ein neues, zu betreiben. Diese widerspricht jedoch der Wahrnehmung von Geschäftsmodellinnovation in der Literatur....
Persistent link: https://www.econbiz.de/10010256190
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2
Marketing concept - the St. Gallen management approach
Bieger, Thomas
-
2021
-
2nd, revised edition
, application of marketing tools, product design, price, distribution and communication policy, service provision,
innovation
and …
Persistent link: https://www.econbiz.de/10012614049
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3
Evolving Business Models : How CEOs Transform Traditional Companies
Franz, Christoph
(
ed.
);
Bieger, Thomas
(
ed.
); …
-
2017
Changing Competitive Landscape -- Business Model
Innovation
- Some Key Success Factors at Bosch -- Environmental Management …
Persistent link: https://www.econbiz.de/10012398239
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4
Marketing concept - the St. Gallen management approach
Bieger, Thomas
-
2015
-
1st edition
Persistent link: https://www.econbiz.de/10014010596
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