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We propose an approach for deriving joint space maps of bundle compositions and market segments from three-way (e.g., consumers x product options/benefits/features x usage situations/scenarios/time periods) pick-any/J data. The proposed latent structure multidimensional scaling procedure...
Persistent link: https://www.econbiz.de/10009476605
for parameter estimation. A marketing strategy application is provided with an analysis of PIMS data for a set of firms …
Persistent link: https://www.econbiz.de/10009477261