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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2006 - 10. ed
Persistent link: https://www.econbiz.de/10002454915
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A Preface to marketing management
Peter, Jerome Paul; Donnelly, James Howard - 2011 - 12. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004953554
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Trend management : how to effectively use trend-knowledge in your company
Blechschmidt, Jörg - 2022
Persistent link: https://www.econbiz.de/10012671924
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Trend Management : How to Effectively Use Trend-Knowledge in Your Company
Blechschmidt, Jörg - 2022 - 1st ed. 2022.
Chapter 1. About trends in general -- Chapter 2. Excursus: Dealing with fuzzy information -- Chapter 3. Trend analysis in companies -- Chapter 4. Trend research: Collecting trend information -- Chapter 5. Trend analysis: Understanding effects -- Chapter 6. Excursus: Thinking traps in trend...
Persistent link: https://www.econbiz.de/10012814785