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~language:"eng"
~person:"Botzenhardt, Florian"
~source:"econstor"
~subject:"Marktforschung"
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Botzenhardt, Florian
Boztuğ, Yasemin
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Herstatt, Cornelius
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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia
;
Botzenhardt, Florian
;
Ferdinand, …
- In:
Markenbrand
(
2014
)
2/2014
,
pp. 49-56
Das Internet hält auch für die
Marktforschung
eine Vielzahl neuer Möglichkeiten zur Sammlung von Erkenntnissen bereit …
Persistent link: https://www.econbiz.de/10010352742
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