"Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations....

Cover; Half Title; Title; Copyright; Dedication; Contents; Acknowledgements; List of figures and boxes; Foreword; Introduction; Part I: Framing thoughts on purpose; 1 The business case for purpose: Friedman, Fink, and the battle for the soul of business; 2 The new brand-consumer contract: tectonic...

Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Acknowledgements -- List of figures and boxes -- Foreword -- Introduction -- Part I: Framing thoughts on purpose -- 1 The business case for purpose: Friedman, Fink, and the battle for the soul of business -- 2 The new...