Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting … -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design … thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design …

purpose. The purpose of this paper is to explore the generation of common purpose (GCP) in innovation partnerships. Design … collectively define innovation projects based on micro‐nanotechnologies. Based on a design reasoning framework, the mechanisms of …