Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical …

Marketing researchers have long used brand switching analyses and Markov transition matrices to gain insights into … in a panel. Our results show that marketing scientists have the potential to learn and test more hypotheses about the …

Australian Research Council DP0881799 IF Wilkinson, RE Marks and LC Young; Discipline of Marketing, The University of … Sydney Business School; The University of Sydney Business School; Australia New Zealand Marketing Academy; School of … Marketing, University of Western Sydney; Discipline of Marketing, The University of Western Australia Business School …