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Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical …
Persistent link: https://www.econbiz.de/10009476603
Marketing researchers have long used brand switching analyses and Markov transition matrices to gain insights into … in a panel. Our results show that marketing scientists have the potential to learn and test more hypotheses about the …
Persistent link: https://www.econbiz.de/10009476758
This paper examines the role of managerial judgment in forming a final forecast, or judging the achievability of a critical level of sales, when multiple forecasts or opinions are available to the decision maker. Several factors that can help improve the quality of human intervention are...
Persistent link: https://www.econbiz.de/10009476760
Transportation and land use research of the past decade has focused in large part on the question of whether manipulating land uses in the direction of “smart growth” alternatives can reduce vehicle miles traveled (VMT) or otherwise improve travel behavior. Yet the notion of...
Persistent link: https://www.econbiz.de/10009477565