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~language:"eng"
~person:"Cohen, Steven H."
~subject:"Business"
~subject:"Economics / Management Science"
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Market segmentation with choice-based conjoint analysis
DeSarbo, Wayne S.
;
Ramaswamy, Venkatram
;
Cohen, Steven H.
-
1995
Choice-based conjoint analysis has increased in popularity in recent years among
marketing
practitioners. The typical …
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