Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business … management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to … international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers …

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical …. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and … topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of …