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Marketing
Beckman, Theodore N.; Davidson, William R.; Talarzyk, … - 1973 - 9. ed
Persistent link: https://www.econbiz.de/10000556850
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Marketing
Beckman, Theodore N.; Davidson, William R. - 1967 - 8. ed
Persistent link: https://www.econbiz.de/10000674791
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Modeling dynamic effects of promotion on interpurchase times
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701893
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Econometric models in marketing
Franses, Philip Hans (ed.); Montgomery, Alan (ed.) - 2002 - 1. ed.
Persistent link: https://www.econbiz.de/10001634366
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Estimating dynamic effects of promotion on interpurchase times
Paap, Richard; Franses, Philip Hans - 1999
Persistent link: https://www.econbiz.de/10001432298
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Econometric models in marketing
Franses, Philip Hans (contributor);  … - 2002
Econometric models in marketing : editors' introduction / Philip Hans Franses, Alan L. Montgomery -- The role of stated … profit maximization in direct marketing / Lars Muus, Hiek van der Scheer, Tom Wansbeek -- New and improved direct marketing … Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing …
Persistent link: https://www.econbiz.de/10012049576
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Principles of Marketing
Beckman, Theodore N.; Maynard, Harold H.; Davidson, … - 1957 - 6. ed
Persistent link: https://www.econbiz.de/10014386874