The efficiency of marketing campaigns is a preconditionfor business success. This paper discusses a technique totransfer advertisement content vie Bluetooth technology andcollects market research information at the same time. Conventionaladvertisement media were enhanced by devices...

Conventional security infrastructures in the Internet cannot be directlyadopted to ambient systems, especially if based on short-range communi-cation channels: Personal, mobile devices are used and the participants arepresent during communication, so privacy protection is a crucial issue....

This book gives an overview of the state of the art in five different approaches to social science simulation on the individual level. The volume contains microanalytical simulation models designed for policy implementation and evaluation, multilevel simulation methods designed for detecting...

Social simulation is often described as a multidisciplinary and fast-moving field. This can make it difficult to obtain an overview of the field both for contributing researchers and for outsiders who are interested in social simulation. The Journal for Artificial Societies and Social Simulation...