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Marketing researchers have long used brand switching analyses and Markov transition matrices to gain insights into … in a panel. Our results show that marketing scientists have the potential to learn and test more hypotheses about the …
Persistent link: https://www.econbiz.de/10009476758
This paper examines the role of managerial judgment in forming a final forecast, or judging the achievability of a critical level of sales, when multiple forecasts or opinions are available to the decision maker. Several factors that can help improve the quality of human intervention are...
Persistent link: https://www.econbiz.de/10009476760
Availability of Mobile phones creates opportunities for banking institutions to introduce new services. Among the latest services in banking institutions in Nigeria is mobile money. Thus, the purpose of this study is an attempt to identify the underlying factors that influence the mobile money...
Persistent link: https://www.econbiz.de/10012165530