Löbler, Helge; Maier, Markus; Markgraf, Daniel - Universität <Leipzig> / Lehrstuhl für BWL, insb. Marketing - 2005
In cognitive entrepreneurship research one main question is: Do entrepreneurs thinkdifferently than others in various ways? Especially in the area of risk perception cognition isthought of as information processing. In later streams of cognitive science it has developedfrom a state where...