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~language:"eng"
~person:"Gierl, Heribert"
~subject:"Germany"
~type_genre:"Aufsatz im Buch"
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International advertising and communication : current insights and empirical findings
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ECONIS (ZBW)
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Effects of mood and argument strength on product evaluation in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
International advertising and communication : current …
,
(pp. 239-255)
.
2006
Persistent link: https://www.econbiz.de/10003378130
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