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~language:"eng"
~person:"Gong, Wen"
~subject:"Social Web"
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Social Web
Consumer behaviour
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Social web
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China
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Cross-cultural
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Cultural identity
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Online consumer behaviour
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Perception
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SNWs
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Soziales Netzwerk
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Virales Marketing
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attitudes
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Gong, Wen
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Perrigot, Rozenn
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International journal of internet marketing and advertising : IJIMA
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Factors influencing perceptions toward social networking websites in China
Gong, Wen
- In:
International journal of internet marketing and …
8
(
2013
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10010242183
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Global use and access of social networking web sites : a national culture perspective
Gong, Wen
;
Stump, Rodney L.
;
Li, Zhan G.
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10010336923
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