Given the credence nature of functional food attributes labelling plays a key role inallowing consumers to make informed choices about foods with enhanced health attributes.The degree to which a particular jurisdiction permits health claims for food products and the type of allowable health...

Since the seminal work of Adam Smith, markets have been considered an efficienttool for co-ordinating the behaviour of economic agents. The basic characteristicof a market economy is that the complex system of interaction amongindividuals is not centrally coordinated. Under the assumption of...