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~language:"eng"
~person:"Hoffenson, Steven"
~subject:"Automotive industry"
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Hoffenson, Steven
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Transforming brand core values into perceived quality : a Volvo case study
Stylidis, Kostas
;
Hoffenson, Steven
;
Rossi, Monica
; …
- In:
International journal of product development : IJPD
24
(
2020
)
1
,
pp. 43-67
Persistent link: https://www.econbiz.de/10012206353
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