The paper deals with problems of forming integrated marketing communications. We focused on key principles of the integrated marketing communications. In our opinion, integrated marketing communications integrates the business strategy as a whole with the needs and activities of the individual...

The emergence of Russian corporations : from the Soviet enterprise to a market firm / Tatiana G. Dolgopyatova, Ichiro Iwasaki, and Andrei A. Yakovlev -- Stock ownership and corporate control / Tatiana G. Dolgopyatova -- Legal form of incorporation / Ichiro Iwasaki -- The structure of corporate...