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Antecedents of early adoption and use of social media networks for stakeholder communications : evidence from franchising

Perrigot, Rozenn; Kacker, Manish; Basset, Guy; Cliquet, … - In: Journal of small business management : JSBM ; a joint … 50 (2012) 4, pp. 539-565

Persistent link: https://www.econbiz.de/10009658103

Retailer use of a professional social media network : insights from franchising

Kacker, Manish; Perrigot, Rozenn - In: Journal of retailing and consumer services 30 (2016), pp. 222-233

Persistent link: https://www.econbiz.de/10011473205

Retailer Use of a Professional Social Media Network : Insights from Franchising

Kacker, Manish - 2016

franchising, innovation adoption and interorganisational communication to link (i) franchisor characteristics and partnering … franchise chain size, franchising fees and franchisor marketing communications and negatively affected by franchise concept … impacted by franchise chain size, franchising fees and negatively affected by franchise chain age. A third notable finding is …

Persistent link: https://www.econbiz.de/10013000000

Antecedents of Early Adoption and Use of Social Media Networks for Stakeholder Communications : Evidence from Franchising

Perrigot, Rozenn; Kacker, Manish; Basset, Guy; Cliquet, … - 2014

The motivation for this paper arises from the importance of stakeholder communications for firms and the rapid emergence of social media networks as a means of such communications. Our purpose is to understand the early adoption and use of social media networks for such communications by firms...

Persistent link: https://www.econbiz.de/10014179411