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~language:"eng"
~person:"Kakuda, Nakaya"
~subject:"Input-output analysis"
~subject:"Konsumentenverhalten"
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Input-output analysis
Konsumentenverhalten
Brand
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Brand association
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Brand attitude
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Brand management
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Consumer behaviour
1
Dissociative out-group
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Markenartikel
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Kakuda, Nakaya
Wang, Zhi
21
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Wang, Zhu
6
Wang, Zizhuo
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Wang, Zhenguo
4
Dean, Judith Myrle
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Patel, Nikhil
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Tang, Heiwai
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Du, Chenhao
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Koopman, Robert Bernard
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Li, Meng
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Lu, Yue
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Peters, Glen P.
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Wang, Zhanqing
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Wang, Zheng
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Wolman, Alexander L.
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Yang, Defeng
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Ai, Hongshan
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The journal of product & brand management
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To be or not to be equal : the impact of pride on brands associated with dissociative out-groups
Lu, Yue
;
Wang, Zhanqing
;
Yang, Defeng
;
Kakuda, Nakaya
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 127-148
Persistent link: https://www.econbiz.de/10012798139
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