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Since around a decade, the automobile industry is undergoing a dramatic turnaround. New strategies for marketing and producing are considered as trigger pulses for the emergence of different inter-firm relations between customers and suppliers in the car industry's production complex. The...
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Die Automobilindustrie Westeuropas steht am Scheideweg: Einige Wissenschaftler, Politiker und Manager sehen angesichts massiven Kostendrucks und globalen Wettbewerbs keine grossen Zukunftschancen für die Branche. Diesen Prognosen zum Trotz waren und sind Unternehmen der Automobilindustrie mit...
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Since around a decade, the automobile industry is undergoing a dramatic turnaround. New strategies for marketing and producing are considered as trigger pulses for the emergence of different inter-firm relations between customers and suppliers in the car industry’s production complex. The...
Persistent link: https://www.econbiz.de/10005857184