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Since around a decade, the automobile industry is undergoing a dramatic turnaround. New strategies for marketing and producing are considered as trigger pulses for the emergence of different inter-firm relations between customers and suppliers in the car industry's production complex. The...
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Since around a decade, the automobile industry is undergoing a dramatic turnaround. New strategies for marketing and producing are considered as trigger pulses for the emergence of different inter-firm relations between customers and suppliers in the car industry’s production complex. The...
Persistent link: https://www.econbiz.de/10005857184
This paper deals with a case of transnational cooperation between companies. The profile of cooperation between the two motor vehicle makers Skoda and the Volkswagen Group is reconstructed, characterised by the interlocking transformation and globalisation. Decisive for the success of the...
Persistent link: https://www.econbiz.de/10010306899
Internationalization based on direct foreign investment is proving to be a key economic factor for the transformation economies of Eastern Central Europe. The decisive influence factors in this process are primarily major investments by groups based on longer-term strategies with the new...
Persistent link: https://www.econbiz.de/10010306905