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The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation

Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: Bridging the gap between advertising academia and practice, (pp. 266-280). 2017

Persistent link: https://www.econbiz.de/10011540397

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries

Koinig, Isabell - 2016 - 1st ed. 2016

Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross …-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self …-Empowerment -- Consumer Responses to Different Advertising Styles -- Advertising’s Contribution to Consumer Self-Empowerment. …

Persistent link: https://www.econbiz.de/10014019336

FDZ data description : real-estate data for Germany campus files (RWI-GEO-RED panel and RWI-GEO-RED cross-section) : version V3.1: advertisements on the internet platform lmmobilie...

Schaffner, Sandra; Thiel, Patrick - RWI - Leibniz-Institut für Wirtschaftsforschung - 2022 - [aktualisierte Fassung]

The FDZ Ruhr provides two campus files on real estate advertisements in Germany: The Panel Campus File (RWI-GEO-RED Panel) and a Cross-Sectional Campus file (RWI-GEO-RED Cross-Section). The datasets are extractions of the Scientific Use Files of RWI-GEO-RED. The Panel File covers the 15 biggest...

Persistent link: https://www.econbiz.de/10014331606

FDZ data description : real-estate data for Germany (RWI-GEO-RED v6.1) : advertisements on the internet platform ImmobilienScout24 2007-12/2021

Schaffner, Sandra; Thiel, Patrick - RWI - Leibniz-Institut für Wirtschaftsforschung - 2022

Das FDZ Ruhr stellt einen Datensatz zu Immobilienanzeigen in Deutschland ab dem Jahr 2007 zur Verfügung. Die Daten beruhen auf Informationen der Internetplattform ImmobilienScout24 und umfassen sowohl Wohnungen als auch Häuser zum Kauf und zur Miete. Die Daten stehen ausschließlich für die...

Persistent link: https://www.econbiz.de/10014284147

FDZ data description : real-estate data for Germany (RWI-GEO-RED v7) : advertisements on the internet platform lmmobilienScout24 2007-06/2022

Schaffner, Sandra; Thiel, Patrick - RWI - Leibniz-Institut für Wirtschaftsforschung - 2022

Persistent link: https://www.econbiz.de/10014284149

Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries

Koinig, Isabell - 2016

Persistent link: https://www.econbiz.de/10011429121