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How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 55 (2015) 4, pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
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Publicity and advertising : what matter most for sales?
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
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Strategic communications in Russia : public relations and advertising
Tsetsura, Katerina (ed.); Kruckeberg, Dean (ed.) - 2021
Persistent link: https://www.econbiz.de/10013182569
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This is PR : the realities of public relations
Newsom, Doug; Turk, Judy VanSlyke; Kruckeberg, Dean - 2010 - 10. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004937320