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~language:"eng"
~person:"Levinson, Jay Conrad"
~person:"McDonald, Malcolm"
~subject:"Aufsatzsammlung"
~subject:"Dienstleistungsmarketing"
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Aufsatzsammlung
Dienstleistungsmarketing
Marketing
17
Strategische Planung
9
Guerilla Marketing
6
Strategisches Management
6
Markenartikel
5
Marketingmanagement
5
Produktmanagement
4
Effizienz
3
Klein- und Mittelbetrieb
3
Marketingkonzept
3
Ratgeber
3
Brand
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Brand management
2
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2
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2
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Cost effectiveness
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Customer relations
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Dienstleistungssektor
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Levinson, Jay Conrad
McDonald, Malcolm
Baron, Steve
6
Bruhn, Manfred
6
Woodside, Arch G.
6
Baker, Michael John
5
Bitner, Mary Jo
4
Iacobucci, Dawn
4
Kitchen, Philip J.
4
Lovelock, Christopher H.
4
Rust, Roland T.
4
Bateson, John E. G.
3
Belz, Christian
3
Brown, Stephen
3
Butterfield, Leslie
3
Eastman, Susan Tyler
3
Gremler, Dwayne D.
3
Grönroos, Christian
3
Hoffman, K. Douglas
3
Krafft, Manfred
3
Sheth, Jagdish N.
3
Sundbo, Jon
3
Wirtz, Jochen
3
Zeithaml, Valarie A.
3
Albers, Sönke
2
Beckmann, Suzanne C.
2
Bejou, David
2
Church, Roy A.
2
Cliquet, Gérard
2
Cova, Bernard
2
De Chernatony, Leslie
2
Deshpandé, Rohit
2
Dholakia, Nikhilesh
2
Ebel, Bernhard
2
Ennew, Christine T.
2
Foxall, Gordon R.
2
Furrer, Olivier
2
Gottschalk, Bernd
2
Gustafsson, Anders
2
Haugtvedt, Curtis P.
2
Herbrand, Nicolai Oliver
2
Herstatt, Cornelius
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
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2
Creating a company for customers : how to build and lead a market-driven organization
McDonald, Malcolm
(
contributor
);
Simms, Jane
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10004731931
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