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The efficiency of marketing campaigns is a preconditionfor business success. This paper discusses a technique totransfer advertisement content vie Bluetooth technology andcollects market research information at the same time. Conventionaladvertisement media were enhanced by devices...
Persistent link: https://www.econbiz.de/10009354126
Conventional security infrastructures in the Internet cannot be directlyadopted to ambient systems, especially if based on short-range communi-cation channels: Personal, mobile devices are used and the participants arepresent during communication, so privacy protection is a crucial issue....
Persistent link: https://www.econbiz.de/10009354132