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Chapter 1. Innovation and Commercialisation in Small Firms -- Chapter 2. Conceptual Foundations of the Book -- Chapter 3. The Decision to Innovate -- Chapter 4. Screening Opportunities -- Chapter 5. The Business Model and Innovation Strategy -- Chapter 6. Managing Uncertainty -- Chapter 7....
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The study examines strategic decision making among entrepreneurs from small firms engaged in early stage commercialisation. It is based on a questionnaire survey of 57 firms and the results suggest that if entrepreneurs within small innovator firms feel the innovation can be commercialised with...
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