The field of strategic marketing has long been identified as fruitful ground for gaining competitive advantage. Ever since the market segmentation concept was introduced in the late sixties, research interest steadily increased, covering issues as e.g. which fundamental segmentation strategy is...

In order to circumvent common difficulties in exchanging statistical data between heterogeneous applications (format incompatibilities, technocentric data representation), we introduce an XML-based markup language for statistical data, called StatDataML. After comparing StatDataML to other data...