Similar Search Results

Implementing competitive strategies : the role of responsive and proactive market orientations

Voola, Ranjit; O'Cass, Aron - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 245-266

Persistent link: https://www.econbiz.de/10003949217

Explications of political market orientation and political brand orientation using the resource-based view of the political party

O'Cass, Aron; Voola, Ranjit - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 627-645

Persistent link: https://www.econbiz.de/10009159892

Product resource-capability complementarity, integration mechanisms, and first product advantage

Ahmadi, Hormoz; O'Cass, Aron; Miles, Morgan P. - In: Journal of business research : JBR 67 (2014) 5, pp. 704-709

Persistent link: https://www.econbiz.de/10010363386

Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities

Sok, Phyra; O'Cass, Aron; Sok, Keo Mony - In: Australasian marketing journal 21 (2013) 3, pp. 161-167

Persistent link: https://www.econbiz.de/10010125790

The performance advantages for SMEs of product innovation and marketing resource-capability complementarity in emerging economies

Sok, Phyra; O'Cass, Aron; Miles, Morgan P. - In: Journal of small business management : JSBM ; a joint … 54 (2016) 3, pp. 805-826

Persistent link: https://www.econbiz.de/10011516342

Implementing competitive strategies: the role of responsive and proactive market orientations

Voola, Ranjit; O'Cass, Aron - In: European Journal of Marketing 44 (2010) 1/2, pp. 245-266

Purpose – This study seeks to draw on the strategy implementation approach and the resource‐based view of the firm (RB theory) to investigate the relationships among competitive strategies (i.e. differentiation and cost‐leadership), responsive market orientation (RMO), proactive market...

Persistent link: https://www.econbiz.de/10014722630